Privacy
Privacy Policy
In the following, you will find information on data protection on the websites of the companies of the falkemedia group. These include the falkemedia-shop GmbH & Co KG, the falkemedia digital GmbH and the falkemedia Stadtmagazine GmbH (hereinafter referred to as “we“ or “falkemedia“).
falkemedia welcomes your visit of our websites as well as your associated interest in our products and service. The protection of your privacy when using our websites is very important to us and therefore, it’s our central priority to inform you about your rights as stated in the General Data Protection Regulation (GDPR) and further data protection regulations.
You can expect us to treat your data sensitively and with care and ensure a high data security. Of course, we comply with the regulations laid down in the GDPR and in the German Telemedia Act (TMG) and will only process the personal users’ data to the extent as described in this privacy policy.
This general privacy policy applies to all websites of falkemedia through which personal data is processed. A list of the domain names under which the websites of falkemedia are accessible as well as each responsible authority, can be found in detail in the “Note on the responsible authority“ in section 2.)
1. An overview of data protection
General note
The following information give a simple overview of what happens to your personal information when you visit our websites. Personal information is any data with which you could be personally identified. Detailed information on the subject of data protection can be found in our privacy policy found below.
Data collection on our websites
Who is responsible for the data collection on our websites?
The data collected on our websites are processed by the respective website operator. The operator’s contact details can be found in the “Note on the responsible authority“ in section 2.)
How do we collect your data?
Some data are collected when you provide it to us. This could, for example, be data you enter in a contact form or when registering for example for a newsletter.
Other data are collected automatically by our IT systems when you visit our websites. These data are primarily technical data (for example the browser, the operating system or the time when you accessed the page). These data are collected automatically as soon as you visit our websites.
What do we use your data for?
Part of the data is collected to ensure the proper functioning of the websites. Other data can be used to analyze how you use the sites.
What rights do you have regarding your data?
You always have the right to request information at no charge about your stored data, its origin, its recipients and purpose of your collected, personal data. You also have the right to request the rectification, blocking or deletion of this data. If you have further questions about this or the issue of privacy and data protection, you can contact the responsible authority of the relevant website. You may also, of course, file a complaint with the competent regulatory authorities.
Analytics and third-party tools
When visiting our websites, statistical analyses may be made of your surfing behavior. This happens primarily with using cookies and so-called analytics. The analysis of your surfing behavior is usually anonymous; this surfing behavior can not be tracked back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information on this can be found in the following privacy policy.
You can object to this analysis. We will inform you in this privacy policy about how to exercise your options in this matter.
2. General information and mandatory information
Data protection
Falkemedia takes the protection of your personal data very seriously. We treat your personal data confidential and in accordance with the statutory data protection regulations as well as this privacy policy.
If you use our websites, various pieces of personal data will be collected. Personal information is any data with which you can be personally identified. This privacy policy explains which information we collect and what we use it for. It also explains how and for what purpose this happens.
Please note that the data transmission via the internet (e.g. via email communication) may be subject to security risks. It’s not possible to protect this data completely against access by third parties.
Your rights as the affected party
Right to obtain confirmation
As the affected party, you have the right of information about whether we process personal information or already have processed data.
Revocation of your consent to the processing of your data
Many data processing operations are only possible with your explicit consent. You may revoke your consent at any time (Art. 7 (3) GDPR). An informal email to that effect is sufficient. The data processed before we received your request may still be legally processed.
Right to file complaints with regulatory authorities
In case of a violation of data protection legislation, you, as the affected party, may file a complaint with the competent regulatory authorities. The competent regulatory authority for the companies of the falkemedia group is:
Unabhängiges Landeszentrum für Datenschutz Schleswig-Holstein
Holstenstraße 98
24103 Kiel
Tel.: 0431 988 1200
Fax: 0431 988 1223
E-Mail: mail@datenschutzzentrum.de
Right to data portability
You have the right to have data which we process based on your consent or in fulfillment of a contract automatically delivered to yourself or to a third party in a standard, machine-readable format (Art. 20 GDPR). If you require the direct transfer of data to another responsible party, this will only be done as far as it’s technically possible.
Information, blocking, deletion, restriction of the processing
Within the framework of existing legislation, you have the right to be provided at any time with information free of charge about any of your personal data that is stored as well as its origin, the recipient and the purpose for which it has been processed (Art. 15 GDPR) and if necessary, you also have the right to have this data corrected (Art.16 GDPR), blocked or erased (Art. 17 GDPR).You can only have your data erased when we don’t have to or are obliged to store your data for any other reasons for example if it’s necessary for the protection of our legitimate interests or to fulfill the legal duties of safekeeping and accountability. Furthermore, you have the right to demand the restriction of processing your personal data, if you have a legitimate ground as mentioned in §18 GDPR.
Right to objection (Art.21 GDPR)
As the affected party, you have the right to object to the processing of your personal data which is based on Art. 6 (a) (e) or (f) GDPR for compelling legitimate grounds relating to your particular situation. This is also relevant for a profiling based on these provisions. If personal data is processed for direct marketing, you have the right to object to the processing of your personal data for the purpose of such advertising at any time. This also applies to profiling, as far as it’s associated with such direct marketing.
If you want to obtain information about your rights or have questions about the topic of personal data, you can contact the person responsible for the website in question at any time, see “Note on the responsible authority“.
SSL or TLS encryption
This site uses SSL or TLS encryption for security reasons and for the protection of the transmission of confidential content, such as the orders or inquiries you send to us as the site operator. You can recognize an encrypted connection in your browser’s address bar when it changes from “http://” to “https://” and the lock icon is displayed in your browser’s address bar.
If the SSL or TLS encryption is activated, the data you transfer to us cannot be read by third parties.
3. Data protection officer
Legally required data protection officer
For our companies of the falkemedia group, we have appointed a data protection officer:
Mr. Jürgen Koch
Vogesenstraße 1
77781 Biberach
Email: datenschutzanfrage@falkemedia.de
4. Data collection on our websites
Cookies
Our websites partially use so-called cookies. Cookies do not harm your computer and do not contain any viruses. Cookies help make our offer more user-friendly, efficient, and secure. Cookies are small text files that are stored on your computer and saved by your browser.
Most of the cookies we use are so-called “session cookies.” Session-Cookies are small information units which a provider stores in the memory of the visitor’s computer. In a session-cookie, a random unique identification number, the so-called session IP. On top of that, a cookie contains on its origin and on how long it may be stored. Session-cookies can’t save any other information.They are deleted automatically after your visit. Other cookies remain in your device’s memory until you delete them. These cookies make it possible to recognize your browser when you next visit the site.
You can configure your browser to inform you about the use of cookies so that you can decide in each case whether to accept a cookie, to only accept it for certain under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.
Cookies which are necessary to allow electronic communications or to provide certain functions that you wish to use (for example the shopping cart) are stored pursuant to Art.6 (1) (f) GDPR. We have a legitimate interest in the storage of cookies to ensure an optimized service free of technical errors.
Cookies and information on access figures
We use “session cookies“ of the VG Wort, Munich for measuring access to texts and therefore to measure the probability of copying. These measurements are conducted by the INFOnline GmbH which uses the Scaleable Centralised Measuring System (SZM). They help to calculate the probability of copying of individual texts and therefore the statutory demands of authors and publishers. We don’t collect any personal data via cookies. Thus, we enable our authors to participate in the distribution of the VG Wort that secures the financial remuneration for the use of works protected by copyright pursuant to §53 UrhG. It’s also possibly to use our services without cookies. Most browsers automatically accept cookies but you can change your settings to reject cookies or to be automatically warned whenever a cookie has been sent. The legal basis for setting cookies is Art.6 (1) (f) GDPR, since we have a legitimate interest that our authors participate in the distributions of the VG Wort.
We also use cookies of our cooperation partners. Therefore, the advertising in our offers is for example provided by DoubleClick/Google, pilot media GmbH and Co. KG, Group M and Nugg.ad AG. For the client advertised in the ad, we may set or read a unique cookie in your browser. When placing an ad, information about your visit of our websites, for example how often you looked at an ad, are processed and transmitted to the advertising customer. Personal data, such as your name or your address, won’t be generated or passed on. In this case, the legal basis for setting cookies is still Art.6 (1) (f) GDPR because we have a legitimate interest in optimizing our offers and to make our website more attractive.
You can’t be identified based on this data. If you still don’t want your data be transmitted or cookies to be set or wish further information about the use of this cookies, go to http://www.google.com/intl/de/privacy/privacy-policy.html, https://www.google.com/policies/technologies/ads/ or http://www.meine-cookies.org
If you do not wish for our website to transmit information about your use of our online offer for the aforementioned purpose, you can opt-out of interest-related advertising with the following partners:
Google – https://www.google.de/int/de/policies/privacy
Nuggard – https://www.nugg.ad/de/datenschutz
IVW/Agof – https://optout.ioam.de/
Pilot 1/0 GmbH – http://www.pilot.de/datenschutz
mediascale GmbH & Co. KG – http://www.mediascale.de/datenschutz
Server log files
We automatically collect and store information in so-called “server log files” that your browser automatically transmits to us. These are:
• Browser type and browser version
• Used Operating system
• Referrer URL
• Host name of the accessing computer
• Time of the server request
• IP address
These data will not be combined with data from other sources.
The basis for the data processing is Art. 6 (1) (f) GDPR which allows the processing of data to fulfill a contract or for measures preliminary to a contract.
Contact form
If you use the contact form to forward inquiries to us, we will store your data as entered in the inquiry form for the purpose of processing the inquiry in question or in case of follow-up questions. This data will not be made accessible to third parties without your consent.
The data provided via the contact form will be processed based on your consent (Art. 6 (1)(a) GDPR). You may revoke your consent at any time. An informal request via email is sufficient. The data processed before we received your request may still be legally processed.
We will continue to store the data collected from the contact form until you request its deletion, revoke your consent to store it or until the purpose for the data storage no longer exists (for example after having processed your request). Mandatory statutory provisions – especially retention periods – shall remain unaffected.
Registration on our websites
You can register on our website in order to access additionally offered functions. We will use the data that you’ve entered only for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject your registration.
To inform you about important changes such as those within the scope of our site or technical changes, we will use the email address specified during registration.
The data provided during registration will be processed based on your consent (Art. 6 (1)(a) GDPR). You may revoke your consent at any time with future effect. An informal request via email is sufficient. The data processed before we received your request may still be legally processed.
We will continue to store the data collected during registration for as long as you remain registered on our website. Statutory retention periods remain unaffected.
Processing of data (customer and contract data)
We collect, process, and use personal data only insofar as it is necessary to establish, define or modify legal relationships with us (inventory data). This is done based on Art. 6 (1) (b) GDPR, which allows the processing of data to fulfill a contract or for measures preliminary to a contract. We collect, process and use your personal data when accessing our website (usage data) only to the extent required to enable you to access our service or to bill you for the same.
The collected customer data is deleted after completion of the order or termination of the business relationship. Legal retention periods remain unaffected.
Data transferred when signing up for services and digital content
We transmit personally data to third parties only if it’s required to fulfill the terms of the contract, for example, to banks entrusted to process the payment.
The data will not be transmitted for any other purpose unless you have given your explicit permission to do so. Your data will not be disclosed to third parties for advertising purposes without your explicit consent.
The basis for data processing is Article 6 (1) (b) GDPR, which allows the processing of data to fulfill a contract or for measures preliminary to a contract.
Kind and extent of the collection and processing of personal data
We will collect and process personal data, when you sign up for our service and/or newsletter. The legal basis for this processing is your explicit consent pursuant to Art.6 (1) (a) GDPR.
When you register for our service and newsletter, we will request the following personal data from you:
• Email address
• Gender
• possibly, also a user name as well as a password (the password is not visible in plain text at any time).
The password may be necessary to configure the settings for our services later on.
The aforementioned data is your inventory data. We need this inventory data in order to manage user accounts and, if necessary, to contact those users. When choosing a user name or with regard to an email address, we recommend to check, if you want to use your real name or any other name or email address that allows third parties to reveal your identity. We also store a certain amount of data in an anonymous form that is collected during the use of our service. To that extent, we can refer to legitimate interests according to Art. 6 (1) (f) GDPR. In addition, the posts you wrote after your registration will be of course electronically stored on our servers in order to make the data accessible to third- parties to the extend that you demanded (so-called content data). This also happens only with your consent pursuant to Art.6 (1) (a) GDPR. We will not process and use the content data otherwise.
If we perform one of this acts described below or otherwise render services, we would like to collect and store your personal data. In the corresponding place of our websites, we request your explicit consent with regard to:
• The sending of our newsletter
• Participation in competitions
• Payment methods
• Personalizing our websites
• Additional services and offers which require your explicit approval for data collection
Online prize competitions and and contests
When you participate in our online prize competitions or contests, we have to ask you for your name, your email address, your age and your address. That’s how you can participate in the contest and how we check and prohibit the participation of minors under 16 years according to Art.8 (1) GDPR. On top of that, we can notify you if you win and send the prize to you.
In case of special competitions by specific sponsoring partners, we may transmit your data to the aforementioned sponsoring partner(s). Then, we will separately inform you about this and request your explicit consent. You are free to decide whether to consent to this transmission and to take part in the prize competition or not.
Also falkemedia regularly offers prize competitions that are related to the subscription of a newsletter. Alternatively, you can also take part in the competition if you don’t want to subscribe to the newsletter. Therefore, you are free to decide whether to take part in a prize competition by the subscription of a newsletter or to do so in other ways. If you are taking part in the prize competition, you will then be informed about the individual conditions of participation. It is possible and free to unsubscribe at any time.
If you would like to take part in the competition without subscribing to the newsletter of falkemedia, you can do that by sending a letter with a self addressed, sufficiently stamped envelope to the organizer of the price competition. Please give details of the price competition for example its respective motto and pay attention to itsIn separate respective conditions of participation. In case you win, we will inform you about it by mail.
Newsletter data
If you would like to subscribe to the newsletter that’s offered on our website, we will need your email address as well as information that allows us to check if you are the owner of the stated email address and would like to receive the newsletter. We do not process any further data unless you voluntarily consent to it. We exclusively use this data for the sending the requested information and do not transmit it to third-parties.
The data you entered in the application form for the newsletter is exclusively processed on the basis of you consent (Art.6 (1) (a) GDPR). You can revoke your consent to the storage of your data, your email address as well as its use for the sending the newsletter to you for example by clicking the link “unsubscribe“ in the newsletter. The data processed before we received your request may still be legally processed.
We will continue to store your data collected during the subscription of the newsletter until you unsubscribe from it. After that, this data will be deleted. Data that we have processed for another purpose (for example email addresses for the members’ section) shall remain unaffected.
Unsubscribe from the newsletter
If you do not want to receive our newsletters or advertising mails, you will find the note “unsubscribe“ at the end of each newsletter that is send by the falkemedia GmbH & Co KG. Click on this link or send an email with the subject “unsubscribe“ to unsubscribe@falkemedia.de
Alternative to the subscription of a newsletter
We offer products or services for free, for example an e-book, as part of the subscription of a newsletter. Before subscribing, this will be expressly pointed out to you and we will request your explicit consent. If you don’t want to receive the product or service by subscribing to our newsletter, you can also receive the respective product or service by telephoning, faxing or writing us. After that, we will tell you an alternative order link that enables you to purchase the product or service without subscribing to a newsletter. We will explicitly point out this alternative purchase possibility to you in advance. You are free to decide upon the alternative which is best for you.
Login via an external user account
If you have an user account with a third provider who offers you to also use this account for the log in on our websites and you want to do so (you have the possibility for example with Facebook, Twitter, Google+ and others), enter your necessary details in the field provided for this purpose.
5. The Transfer of data to third parties / Public content data
5.1 Transfer
We only transfer your data to third parties
• if it is necessary to implement the existing contractual relationship with you or our rights and claims
• in response to requests of governmental bodies, in particular judicial or supervisory authorities and if is required for averting threats to law and order and public safety, and for prosecuting criminal offenses and/or
• we are required to do so by any other law
• within the delivery of the price if you have taken part in a prize competition or contest.
5.2 Public
Your posts and comments are public on our websites and therefore “passed on“ – that is the purpose of the Community and comment section. Of course, you can decide how and what you post. Since in this case at least the post itself including your user name will be accessible on the Internet, we recommend once again that you consider when choosing a user name whether you want to be identified or not. Furthermore, we would like you to take into consideration that you posts can be found by search engines. Therefore, you should avoid content that you do not want to make public.
6. Social media
Facebook plugins (Like & Share buttons)
Our websites include plugins for the social network Facebook, Provider Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. The Facebook plugins can be recognized by the Facebook logo or the Like button on our site. For an overview of Facebook plugins, see https://developers.facebook.com/docs/plugins/.
When you visit our sites, a direct connection between your browser and the Facebook server is established via the plugin. This enables Facebook to receive information that you have visited our site from your IP address. If you click on the Facebook “Like button” while you are logged into your Facebook account, you can link the content of our sites to your Facebook profile. This allows Facebook to associate visits to our sites with your user account. Please note that, as the operator of this sites, we have no knowledge of the content of the data transmitted to Facebook or of how Facebook uses these data. For more information, please see Facebook’s privacy policy at https://de-de.facebook.com/policy.php.
If you do not want Facebook to associate your visit to our site with your Facebook account, please log out of your Facebook account.
Twitter plugin
Functions of the Twitter service have been integrated into our website. These features are offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. When you use Twitter and the “Retweet” function, the websites you visit are connected to your Twitter account and made known to other users. In doing so, data will also be transferred to Twitter. We would like to point out that, as the provider of these pages, we have no knowledge of the content of the data transmitted or how it will be used by Twitter. For more information on Twitter’s privacy policy, please go to https://twitter.com/privacy.
Your privacy preferences with Twitter can be modified in your account settings at https://twitter.com/account/settings.
Google+ plugin
Our pages use Google+ functions. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Collection and disclosure of information: Using the Google +1 button allows you to publish information worldwide. Via the Google+ button, you and other users receive custom content from Google and our partners. Google stores both the fact that you have +1’d a piece of content and information about the page you were viewing when you clicked +1. Your +1 can be displayed together with your profile name and photo in Google services, for example in search results or in your Google profile, or in other places on websites and advertisements on the Internet.
Google records information about your +1 activities to improve Google services for you and others. To use the Google + button, you need a globally visible, public Google profile that must contain at least the name chosen for the profile. This name is used by all Google services. In some cases, this name may also replace a different name that you have used to share content via your Google account. The identity of your Google profile can be shown to users who know your email address or other information that can identify you.
Use of collected data: In addition to the uses mentioned above, the information you provide is used in accordance with the applicable Google data protection policies. Google may publish summary statistics about users’ +1 activity or share it with users and partners, such as publishers, advertisers, or affiliate websites.
Instagram plugin
Functions of the Instagram service have been integrated into our websites. These features are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA.
If you click on the “Instagram button” while you are logged into your Instagram account, you can link the content of our sites to your Instagram profile. This allows Instagram to associate visits to our sites with your user account. Please note that, as the operator of this sites, we have no knowledge of the content of the data transmitted to Instagram or of how Instagram uses these data.
For more information, please see Instagram’s privacy policy at https://instagram.com/about/legal/privacy/.
LinkedIn plugin
Our pages use LinkedIn functions. It is operated by LinkedIn Inc., 2029 Stierlin Court, Mountain View, CA 94043, USA.
When you visit our sites that contain LinkedIn functions, a direct connection between to the LinkedIn servers is established. This enables LinkedIn to receive information that you have visited our sites from your IP address. If you click on the “Recommended button” while you are logged into your LinkedIn account, it allows LinkedIn to associate visits to our sites with your user account. Please note that, as the operator of this sites, we have no knowledge of the content of the data transmitted to Instagram or of how LinkedIn uses these data.
For more information, please see LinkedIn’s privacy policy at https://www.linkedin.com/legal/privacy-policy
7. Analytics and advertising
Google Analytics
Our websites uses the functions of the web analytics service Google Analytics. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
Google Analytics cookies are stored based on Art. 6 (1) (f) GDPR. We have a legitimate interest in analyzing user behavior to optimize both our website and its advertising.
IP anonymization
We have activated the IP anonymization feature on our websites. By that, your IP address will be shortened by Google within the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases, the full IP address is sent to a Google server in the US and shortened there. On behalf of us, Google will use this information of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and Internet usage for the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.
Browser plugin
You can prevent these cookies being stored by selecting the appropriate settings in your browser. However, we would like to point out that doing so may result in the fact that you may not be able to enjoy the full functionality of this website. You can also prevent the data generated by cookies about your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
Objecting to the collection of data
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this site: Disable Google Analytics.
For more information about how Google Analytics handles user data, see Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.
Processing of outsourced data
We have entered into an agreement with Google for the outsourcing of our data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic data collection by Google Analytics
This website uses Google Analytics’ demographic features. This allows reports to be generated containing statements about the age, gender, and interests of the site visitors. This data comes from interest-based advertising from Google and third-party visitor data. This collected data cannot be attributed to any specific individual person. You can disable this feature at any time by adjusting the ads settings in your Google account or you can forbid the collection of your data by Google Analytics as described in the section “Refusal of data collection”.
Google AdSense
Our websites use Google AdSense. AdSense is an online program for the integration of advertisement from Google Inc. This service is provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
GoogleAdSense uses so-called “cookies“, text files that are stored on your computer and make an analysis of the use of the website possible. GoogleAdSense also uses so-called web beacons (invisible graphics). By these web beacons, information such as the traffic on these sites can be evaluated. The information generated by the cookies and web beacons regarding the use of this website (including your IP-address) and the of distribution of advertising formats will be transmitted to a server from Google in the USA and will be saved there. Google may pass this information on to its contract partners. Still, Google will not not associate your IP address with any other of your stored personal data.
AdSense cookies are stored on the basis of Art.6 (1) (f) GDPR. We have a legitimate interest in analyzing the user behavior in order to optimize our offer and our advertisement.
You may refuse the use of cookies by selecting the appropriate settings in your browser; however, we’d like to point out that in this case, you may not be able to fully use all functions of this site. By using this site, you agree with the processing of your personal data collected by Google in the described manner and for the aforementioned purpose.
Google Analytics Remarketing
Our websites use the features of Google Analytics Remarketing combined with the cross-device capabilities of Google AdWords and DoubleClick. This service is provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
This feature makes it possible to link target audiences for promotional marketing created with Google Analytics Remarketing to the cross-device capabilities of Google AdWords and Google DoubleClick. This allows advertising to be displayed based on your personal interests, identified based on your previous usage and surfing behavior on one device (e.g. your mobile phone), on other devices (such as a tablet or computer).
Once you have given your consent, Google will associate your web and app browsing history with your Google Account for this purpose. That way, any device on which you sign in to your Google Account can use the same personalized promotional messaging.To support this feature, Google Analytics collects Google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad promotion.
You can permanently opt out of cross-device remarketing/targeting by turning off personalized advertising in your Google Account; follow this link: https://www.google.com/settings/ads/onweb/.
The aggregation of the data collected in your Google Account data is based solely on your consent, which you may give or withdraw from Google per Article 6 (1) (a) GDPR. For data collection operations not merged into your Google Account (for example, because you do not have a Google Account or have objected to the merge), the collection of data is based on Art. 6 (1) (f) GDPR. The legitimate interest result of us having a legitimate interest in anonymously analyzing user behavior for promotional purposes.
For more information and the Google Privacy Policy, go to: https://www.google.com/policies/technologies/ads/.
Google AdWords and Google Conversion Tracking
Our websites use Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States (“Google”).
As part of Google AdWords, we use so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that your internet browser stores on your computer. These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Google and the we can tell that the user clicked on the ad and was redirected to that page.
Each Google AdWords advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an AdWords advertiser. The information obtained using the conversion cookie is used to create conversion statistics for the AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, advertisers do not obtain any information that can be used to personally identify users. If you do not want to participate in tracking, you can opt-out of this by easily disabling the Google Conversion Tracking cookie by changing your browser settings. In doing so, you will not be included in the conversion tracking statistics.
Conversion cookies are stored based on Art. 6 (1) (f) GDPR. We have a legitimate interest in analyzing user behavior to optimize both our website and our advertising.
For more information about Google AdWords and Google Conversion Tracking, see the Google Privacy Policy: https://www.google.de/policies/privacy/.
You can configure your browser to inform you about the use of cookies so that you can decide whether to accept cookies only in specific case, to accept cookies under certain conditions or to always reject them as well as to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.
Facebook Pixel
Our websites measure conversions using visitor action pixels by Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”).
These allow the behavior of site visitors to be tracked after they click on a Facebook ad to reach the provider’s website. This allows an analysis of the effectiveness of Facebook advertisements for statistical and market research purposes and their future optimization.
The data collected is anonymous to us as operators of this website and we can’t use it to draw any conclusions about our users’ identities. However, the data are stored and processed by Facebook which may make a connection to your Facebook profile and which may use the data for its own advertising purposes, as stipulated in the Facebook privacy policy. This will allow Facebook to display ads both on Facebook and on third-party sites. We have no control over how this data is used.
Check out Facebook’s privacy policy to learn more about protecting your privacy: https://www.facebook.com/about/privacy/.
You can also deactivate the remarketing feature “custom audiences“ in the ads Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You will first need to log into Facebook.
If you do not have a Facebook account, you can deactivate the usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.
MailChimp
Our websites use the services of MailChimp when sending newsletters provided by Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.
MailChimp is a service that inter alia organizes and analyzes the distribution of newsletters. When you enter your data for the purpose of subscribing to a newsletter (for example the email address), this data will be stored on the servers of MailChimp in the USA.
MailChimp has been certified according to the “EU-US-Privacy-Shield“. The “Privacy-Shield“ is an agreement between the European Union (EU) and the USA that guarantees the meeting of the European data protection standards. By means of MailChimp, we are able to analyze our newsletter campaigns. When you open an email send with MailChimp, a file included in the email (so-called web beacon) connects to the servers of MailChimp in the USA. By that, it can be analyzed whether a newsletter message was opened or which link was clicked on. On top of that, technical information will be collected (such as the time of the server request, the IP address, the browser type and the operating system). This information can not be associated with the recipient of the newsletter. Its sole purpose is the statistical analyzation of newsletter campaigns. The results of these analysis can be used in order to match future newsletter better to the readers’ interests.
If you do not wish an analysis by MailChimp, you have to unsubscribe from the newsletter. Therefore, we provide you with the corresponding link in each newsletter message. Furthermore, you can unsubscribe from the newsletter directly on our website.
The data processing is based on your consent (Art. 6 (1) (a) GDPR). You can revoke your consent at any time by unsubscribing from the newsletter. The data processed before we received your request may still be legally processed.
We will continue to store your data collected during the subscription of the newsletter until you unsubscribe from it. After that, this data will be deleted. Data that we have processed for another purpose (for example email addresses for the members’ section) shall remain unaffected.
You can find further information in the privacy policy of MailChimp at https://mailchimp.com/legal/terms
Conclusion of a Data-Processing-Agreement
We have concluded a so-called “Data-Processing-Agreement“ with MailChimp in which we oblige MailChimp to protect the data of our clients and to not forward it. This contract can be found at https://mailchimp.com/legal/forms/data-processing-agreement/sample-agreement.
Emarsys:
We use Emarsys for personalization, analytics, automation and email campaigns. The operation company is Emarsys eMarketing Systems AG. Emarsys functions by cookies and tracking pixels that generally support Emarsys’ purpose of generating individual product suggestions. If you have furthermore agreed to receive our newsletter and passed the double-opt-in process for the verification of you email address, your data collected through cookies and Emarsys will be combined in a user profile that can be associated with you by your email address. We use information that already exists such as receipt and reading confirmations as well as your visited products/articles. We exclusively use this information in a pseudonymous form. So with our newsletter, you will receive product information specially targeted to your interests. In this context, we will pseudonymize your email address. Therefore, Emarsys can not combine it with your personal information within your anonymous profile.
The data shall be deleted, as soon it is not relevant for our recording anymore.
You have the option to deactivate cookies at any time in the corresponding settings of your browser, so that Emarsys can not set a cookie. In addition, already used cookies can be deleted in the browser. If you do not want to receive personalized advertising via Emarsys, you can object to it at any time. To that effect, a written message to the contact details stated in this privacy policy is sufficient.
You can find further information in the privacy policy of Emarsys at https://www.emarsys.com/de/datenschutzrichtlinie/
8. Plugins and tools
YouTube
Our websites use plugins from YouTube, which is operated by Google. The operator of the pages is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
If you visit one of our pages featuring a YouTube plugin, a connection to the YouTube servers is established. Here the YouTube server is informed about which of our pages you have visited.
If you’re logged in to your YouTube account, YouTube allows you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.
YouTube is used to help make our website appealing. This constitutes a justified interest pursuant to Art. 6 (1) (f) GDPR.
You can find further information about handling user data in the data protection declaration of YouTube at https://www.google.de/intl/de/policies/privacy.
Google Web Fonts
For uniform representation of fonts, this page uses so-called web fonts provided by Google. When you open a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.
That’s why your browser makes a direct connection with the Google servers. Google thus becomes aware that our web page was accessed via your IP address. The use of Google Web fonts is done in the interest of a uniform and attractive presentation of our website. This constitutes a justified interest pursuant to Art. 6 (1) (f) GDPR.
If your browser does not support web fonts, a standard font is used by your computer.
You can find further information about handling user data at https://developers.google.com/fonts/faq and in Google’s privacy policy at https://www.google.com/policies/privacy/.
Google Maps
Our sites use the Google Maps map service via an API. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
To use Google Maps, it is necessary to save your IP address. This information is generally transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.
The use of Google Maps is in the interest of making our websites appealing and to facilitate the location of places specified by us on the website. This constitutes a justified interest pursuant to Art. 6 (1) (f) GDPR.
You can find further information about handling user data in the data protection declaration of Google at https://www.google.de/intl/de/policies/privacy/.
Sovendus
Special offers of the Soventus GmbH: In order to be able to select a current, regionally attractive special offer for you, we transfer the salutation, year of birth, country, postal code, the hash value of your email address and your IP address encrypted and pseudonymized to the Sovendus GmbH, Moltkestr. 11, 76133 Karlsruhe (Sovendus) (Art. 6 (1) (f) GDPR). The pseudonymized hash value of the email address is also used in case of any possible objection to advertising by Sovendus (Art. 21 (3), Art.6 (1) (c) GDPR). Sovendus uses the IP address only for the purpose of data protection and is usually anonymized after seven days (Art. 6 (1) (f) GDPR).
When you click on a special offer, we will transmit your name, your address data and your email address in an encrypted form to Sovendus for the purpose of preparing the personalized request of the special offer with the provider (Art.6 (1) (b), (f) GDPR).
You can find further information about handling user data in the data protection declaration of Sovendus at www.sovendus.de/datenschutz
9. Links to other websites
Our websites contain links to websites by other providers not associates with us. Once you click on any of these links, we longer have any influence on the processing of your data which is thus passed on the the third party (such as the IP address or the URL the link is located on) since naturally all third-party conduct is beyond our control. We therefore can’t be held responsible for processing of such data by third-parties.
10. Affiliate program
Our websites are partially taking part in the affiliate program of Amazon Europe S.à.r.L, a partner advertising program designed for websites, by which advertising cost refunds can be earned by placing ads and links to amazon.co.uk / Javari.co.uk / amazon.de / amazon.fr / Javari.fr / amazon.it. On top of that, our websites can also take part in other affiliate programs.
11 Safety
We apply technical and organizational security measures, to ensure that the personal data of our users protected against loss, incorrect modification or unauthorized access by third parties. In any case, only authorized persons of our websites ever have access to your personal data and even then only to the extent required for the specified above.
Version: 25.05.2018